Thursday, 22 April 2010

OutsideIN 'Shop'

OutsideIN 'Shop'
Friday 30th April – Monday 3rd May 2010


Burlington Arcade, Old Christchurch road, Bournemouth, BH1 2HZ

‘Shop’ is an interactive, performance artwork, set within an empty shop space in Bournemouth town centre. They have designed and made hundreds of fake products from cardboard to create a fully immersive and engaging fake shop.
Members of the collective will be on hand to explain the project and encourage visitors to engage with the performance as if it were a real shop. Visitors to ‘Shop’ will see a whole shop made from recycled cardboard. All the products lining the shelves will be handmade works of art with<>
Why are they doing it? In the current financial climate, shops across the country are going out of business, often left for an indeterminate amount of time as empty, tatty shells. Reflecting badly on the local area.

OutsideIN have come up with an innovative way of using these spaces to benefit their local community. 'Shop' is Art with a social conscience. The event is made using recycled material sourced from the waste of our commercial high streets. Then transformed into objects, which question our role as consumers and encourage discussion on our shopping obsessed culture.

On the last day of the event, from 4pm onwards Monday 3rd May 2010, there will be an open discussion, in which members of the public can talk with local officials and artists about the cultural and commercial future of the high street.
“When a person comes into ‘Shop’ and takes home a free cardboard product, maybe they’ll see it as something that questions the difference between what we are being sold and what we actually get as a consumer. Maybe not, but I’ll be happy if they’ve just had some fun.” Fred Nicholas, Artist, OutsideIN Creative Collective.

The event takes place at a time when Bournemouth is buzzing with creativity. Bournemouth is celebrating its Bicentenary and 'The lower gardens' event (held by AUCB Fine Art). 'Shop' is a great example of the growing creative atmosphere in the Bournemouth area.

Go check it out



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